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Come this March, the 2015 YouTube Music Awards will honor artists in a whole new way.
For this year's event, the YouTube Music Awards picked 50 winners based on views, subscribers and engagement over the last six months.
Ariana Grande, Beyonce, Meghan Trainor, Miley Cyrus, One Direction, OK Go, Rihanna, Charli XCX, Drake, Big Sean, Sia and Sam Smith are among the winners, according to a press release.
Unlike the inaugural 2013 show, which was live, the 2015 event will try out a new format. For the event, YouTube is working with nine artists (hopefully more soon), including some on the list as well as emerging artists, to create original music videos. They will debut all at once at 10 a.m. PT on
March 23.
Charli XCX, Sheeran, Martin Garrix, Max Schneider, Migos, Megan Nicole, Cahoots, Nicky Jam and Shamir will get the video treatment.
VICE has been enlisted to produce the event and A-list music video directors have been selected to helm the clips from both established chart-toppers and up-and-coming artists. Fans will also be able to get in on the fun. The press release notes that artists will take some fans behind-the-scenes and invite others to be a part of the videos.
For this year's event, the YouTube Music Awards picked 50 winners based on views, subscribers and engagement over the last six months.
Ariana Grande, Beyonce, Meghan Trainor, Miley Cyrus, One Direction, OK Go, Rihanna, Charli XCX, Drake, Big Sean, Sia and Sam Smith are among the winners, according to a press release.
Unlike the inaugural 2013 show, which was live, the 2015 event will try out a new format. For the event, YouTube is working with nine artists (hopefully more soon), including some on the list as well as emerging artists, to create original music videos. They will debut all at once at 10 a.m. PT on
March 23.
Charli XCX, Sheeran, Martin Garrix, Max Schneider, Migos, Megan Nicole, Cahoots, Nicky Jam and Shamir will get the video treatment.
VICE has been enlisted to produce the event and A-list music video directors have been selected to helm the clips from both established chart-toppers and up-and-coming artists. Fans will also be able to get in on the fun. The press release notes that artists will take some fans behind-the-scenes and invite others to be a part of the videos.
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